Retail & Commerce Media is booming; all retailers are currently building, scaling or exploring options around their own Retail Media Network, many (both new and imcumbent) tech vendors are trying to get a piece of the pie, and advertisers & their agencies are organising themselves to best leverage the potential that Retail & Commerce Media holds.

However, despite its promise, Retail & Commerce Media is still a very immature industry, and some retailers, advertisers and tech vendors struggle with extracting the most value out of the ecosystem.

With FROST. we aim to help you navigate any challenges you might encounter around Retail & Commerce Media.